Spinnup’s Guide To Pitching To The Press

• Paragraph 1

Grab the reader’s interest.

Think of a press release as an upside-down triangle. Put the most important information first and work your way down. This is your main pitch to get your point across; the who, what, where, when. And most importantly, WHY are you worth covering?

• Paragraph 2

Here you add more information expanding on the first paragraph. For example, if it’s a debut release, what do you sound like?

• Paragraph 3

Here you will have your artist bio (read our post here[5] if you don’t already have a great one). This version should be brief and include selling points such as any radio play, important collaborations and tour history.

• A quote

A quote is a nice touch to not only add personality to your release but also can highlight any positive coverage you’ve received in the past. It could be from the press or a direct quote from you.

• Tracklisting (if it’s a music release) or tour dates

“Tour dates:


• Contact information

Include your email, telephone number, and links to your social networks, website, and EPK[6].

• End of the press release


This isn’t the neighborhood you’re from, but to make it clear where the press release ends.

• Editors notes

This is where you might want to include a sentence or two such as:

“For further information, hi-res images or to set up an interview please contact X on [email] or [phone]”

• Sign off your email

Having a great email sign off looks professional. Include your logo if you have one, contact info and links such as socials. You could even include a call to action, such as “stream our latest single”.

Adding your email signature can differ per email server you use, but it’s usually in your settings, or can be found when opening a new email message.

And finally, keep going

Don’t get disheartened if you don’t hear back straight away, or at all. Don’t be afraid to follow up with the blogger or journalist. There are thousands and thousands of publications out there, and with a bit of persistence and patience, you’ll get there!

Good luck.

Want more information on getting your online profile industry ready?

Read here for a complete guide on social media, and read our guide to getting an attention-grabbing EPK here.[7][8]

And to top it all off, read the best apps for your images here.[9]


  1. ^ give your release time (spinnup.com)
  2. ^ Submithub (spinnup.com)
  3. ^ DJ Mag (djmag.com)
  4. ^ pitching tool guide (spinnup.com)
  5. ^ here (spinnup.com)
  6. ^ EPK (spinnup.com)
  7. ^ here (spinnup.com)
  8. ^ here. (spinnup.com)
  9. ^ here. (spinnup.com)

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