Spinnup’s Guide To Pitching To The Press

• Paragraph 1

Grab the reader’s interest.

Think of a press release as an upside-down triangle. Put the most important information first and work your way down. This is your main pitch to get your point across; the who, what, where, when. And most importantly, WHY are you worth covering?

• Paragraph 2

Here you add more information expanding on the first paragraph. For example, if it’s a debut release, what do you sound like?

• Paragraph 3

Here you will have your artist bio (read our post here[5] if you don’t already have a great one). This version should be brief and include selling points such as any radio play, important collaborations and tour history.

• A quote

A quote is a nice touch to not only add personality to your release but also can highlight any positive coverage you’ve received in the past. It could be from the press or a direct quote from you.

• Tracklisting (if it’s a music release) or tour dates

“Tour dates:

[Date/venue/city]”

• Contact information

Include your email, telephone number, and links to your social networks, website, and EPK[6].

• End of the press release

“ENDS”

This isn’t the neighborhood you’re from, but to make it clear where the press release ends.

• Editors notes

This is where you might want to include a sentence or two such as:

“For further information, hi-res images or to set up an interview please contact X on [email] or [phone]”

• Sign off your email

Having a great email sign off looks professional. Include your logo if you have one, contact info and links such as socials. You could even include a call to action, such as “stream our latest single”.

Adding your email signature can differ per email server you use, but it’s usually in your settings, or can be found when opening a new email message.

And finally, keep going

Don’t get disheartened if you don’t hear back straight away, or at all. Don’t be afraid to follow up with the blogger or journalist. There are thousands and thousands of publications out there, and with a bit of persistence and patience, you’ll get there!

Good luck.

Want more information on getting your online profile industry ready?

Read here for a complete guide on social media, and read our guide to getting an attention-grabbing EPK here.[7][8]

And to top it all off, read the best apps for your images here.[9]

References

  1. ^ give your release time (spinnup.com)
  2. ^ Submithub (spinnup.com)
  3. ^ DJ Mag (djmag.com)
  4. ^ pitching tool guide (spinnup.com)
  5. ^ here (spinnup.com)
  6. ^ EPK (spinnup.com)
  7. ^ here (spinnup.com)
  8. ^ here. (spinnup.com)
  9. ^ here. (spinnup.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

1 2

Share