How to Promote Your Music Independently in 2021

 


 

Music videos

An exciting, interesting and original music video has the potential to go viral online, even if the track isn’t a hit.

Don’t be afraid to think outside the box when it comes to creating a video for your latest release. Think about the kind of videos from acts like OK GO and Childish Gambino that have blown up thanks to online traction. They’ve had something unique and intriguing about them, whether that was a deeper underlying message or a quirky theme.

You might want to develop and a standard music video or live performance-based visuals – which is perfectly fine. But investing thought, time and effort into your videos has the potential reap huge rewards.

Resources

How to Commission a Music Video Director[17]

How to Get Your Music Video on Vevo[18]

 


Surround yourself with a strong team

You might prefer the lone-wolf approach to promoting your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people. If you have a team of well-connected individuals who are passionate about your music all working in your interest, it stands to reason that your chances of success will increase.

If you can put together a team of friends who’ll help you free of charge, or for a cut of eventual earnings – great! But sometime, you’ll need to acquire the services of professionals to help give you the edge in the competitive music market. Whether that’s a PR person, a radio plugger or promoter/booker, there’s nothing wrong with accepting help.

It’s also a good idea to get yourself of a great manager. Again, make sure they’re passionate about your music and believe in you as an artist. A manager who’ll go above and beyond for you is worth their weight in gold.

Resources

A Guide to Music Management[19]

Tips for Successful Music Collaboration[20]


Know your audience & focus on your niche

Where and to whom you market your music can make all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting your musical niche is key to your promotional campaign.

It might sound obvious (and it should be) but if you’re a metal band, play metal venues, join a metal community and win metal fans. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.

But niches aren’t always defined by genre. If your music has more widespread appeal, start locally. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.


Play live often & make an impact

Obviously this is much more difficult in the Covid-19 era, but gigs and tours offer an invaluable way to connect with fans. Get booked at nearby venues, play awesome sets for local music fans and you’ll quickly develop a strong, new fan base. But remember, you have to make them remember you, so be memorable.

Once you’ve built up a local following, you can head out on the road, taking on new music scenes city by city or even country by country. If this sounds too easy & simplified – that’s because it is. Touring and playing gigs night after night is hard work, but if you’ve got a killer live show, the rewards will speak for themselves.

Resources

Apply to Play Festivals & Events[21]

How to Plan a Tour For Your Band[22]

8 Tips for Musicians Touring Aboard[23]

How Much Should You Charge for a Gig?[24]


Promoting your music independently may be easier than ever before, but it’s still a huge challenge to get heard. Hopefully, these tips and resources can help you on your way to success.  

If you need help launching your career or promoting your next release, our PR and social media experts can help. Find out more here[25].

Do you have any advice for promoting music independently? Or any thoughts on these tips? Let us know in the comments below.

References

  1. ^ 5 Ways to Make a Band Website That Works (www.dittomusic.com)
  2. ^ The Best Free Band Website Creators (www.dittomusic.com)
  3. ^ Why You Need To Use Email To Promote Music (www.dittomusic.com)
  4. ^ Email Marketing for Musicians: How To Build a Mailing List (www.dittomusic.com)
  5. ^ The Best Social Media Campaigns for 2021 (www.dittomusic.com)
  6. ^ 10 Essential Social Media Tips for Musicians and Bands (www.dittomusic.com)
  7. ^ How to Reach More Fans on Facebook (www.dittomusic.com)
  8. ^ 10 Top Instagram Tips for Musicians (www.dittomusic.com)
  9. ^ Submit Your Music for the Ditto Music Playlists (www.dittomusic.com)
  10. ^ How To Get Your Music On Spotify Playlists (www.dittomusic.com)
  11. ^ How to Get Your Music On Discover Weekly & Release Radar (www.dittomusic.com)
  12. ^ Free E-book: Playlisting The Billion Dollar Business (dashboard.dittomusic.com)
  13. ^ Music Blogs That Want Your Music (www.dittomusic.com)
  14. ^ How to Write a Music Press Release (www.dittomusic.com)
  15. ^ How to Create an Electronic Press Kit (www.dittomusic.com)
  16. ^ 5 Important Rules When You Submit To Music Blogs (www.dittomusic.com)
  17. ^ How to Commission a Music Video Director (www.dittomusic.com)
  18. ^ How to Get Your Music Video on Vevo (www.dittomusic.com)
  19. ^ A Guide to Music Management (www.dittomusic.com)
  20. ^ Tips for Successful Music Collaboration (www.dittomusic.com)
  21. ^ Apply to Play Festivals & Events (www.dittomusic.com)
  22. ^ How to Plan a Tour For Your Band (www.dittomusic.com)
  23. ^ 8 Tips for Musicians Touring Aboard (www.dittomusic.com)
  24. ^ How Much Should You Charge for a Gig? (www.dittomusic.com)
  25. ^ Find out more here (dashboard.dittomusic.com)

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